Wolff Set to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in Formula 1

Toto Wolff is engaged in advanced talks to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in an adjustment to ownership structure in September.

Wolff, who holds one-third of Mercedes F1, would sell a shareholding in the region of five percent.

The 53-year-old will remain as team principal and chief executive officer should the deal proceed.

Shareholder Breakdown

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold a third of the company.

A Mercedes spokesperson stated: "We will be making no comment on this. The management structure of Mercedes F1 will remain unaltered, and each shareholder are fully committed to the ongoing success of the brand in Formula One."

Valuation Growth

The deal would represent a substantial rise in worth of Mercedes F1 since Ineos Group acquired its stake for £208m in 2022.

The rise demonstrates the expansion in valuations of F1 teams recently due to the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie starring Brad Pitt, which was released last summer and has grossed more than $630m (£458m) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports movie to date.

Current Performance

Mercedes are second in the team standings, behind McLaren Racing, with three races left this season.

Their lead driver British driver George Russell has won 2 of the 21 grands prix so far and is in fourth place in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Bruce Hernandez PhD
Bruce Hernandez PhD

A passionate writer and tech enthusiast sharing insights on digital trends and creative living.