Should My Aspiring Content Creator Friend Cease Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our friendship has turned into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I appreciate that she has helped me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don't believe she’s fake or inauthentic, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. I need her to recognize that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, altered, or posted for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that style of informal, self-made film-making.

Creating content is my interpretation of engaging with life: observing the nuances, sharing them with an viewership that values the art behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the content we make together can get us: an opening. I know not all people enjoys being on camera, but often unplanned moments is what makes material genuine. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal videographer, but friends support one another in small ways. My assumption was recording a short video here or there would be fun for her. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I document our shared experiences.

I value our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. Given the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is content. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everybody. It was kind she has assisted Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your friendship. Create some authentic memories, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Bruce Hernandez PhD
Bruce Hernandez PhD

A passionate writer and tech enthusiast sharing insights on digital trends and creative living.