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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. The Pokémon Company and the Natural History Museum are opening a pop-up shop featuring special items. Enthusiasts will find offerings including stationery, plushes, and artwork that are drawing from the institution's theme. For collectors, however, is a limited-edition Pikachu card, offered as a gift with purchase for the pop-up. The store is scheduled both on-site at the museum to online from January 26 to April 19.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume packed with stunning illustrations that show creatures in their natural habitats. It's essentially is what an in-world scientist could produce after trainers submit their data, alternatively a naturalist's journal could have sketched had the famous islands were populated by Pidgeys instead of birds. A key appeal lies in the book's serious approach, treating Pokémon as a legitimate subject for inquiry. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

Why This Special Card Different

It is common to issue to release promos celebrating major tournaments and brand collaborations. Many of these collector items typically highlight the iconic electric rodent who serves as the series face. What distinguishes this latest museum card is its unusually large size. While exact measurements were not publicly disclosed, its distribution will certainly be strictly limited, and fans limited to just one card with each transaction.

Curbing Reseller Interest

Per an official statement, a portion of the merchandise will also be sold beyond the institution itself. But, a wider release will only be specific stores in the UK. Importantly, fans cannot acquire the card through the official web shop. Although reseller interest is a given, the setup suggests they're going to have a difficult time hoarding mass quantities this time around. If you're unable to attend, consider the upcoming fossil-themed display headed to Chicago in the coming months.

"All profits from purchases from the museum store and its online store, which covers these items, support the Natural History Museum’s charitable mission. That encompasses the research of hundreds of researchers who are scientific inquiry to discover solutions to the planetary emergency," the statement notes.